Create/Captivate Digital Marketing

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Mar 31 2020


10:00 am - 11:00 am



BizTools Digital Workshop: Creating Customer Personas

BizTools Workshop: Creating Customer Personas

UPDATE:  Due to the Coronavirus outbreak, this workshop is offered ONLINE only now!  The registration form has been updated and the price has been cut to reflect the change accordingly.

Learn how to craft an in-depth, memorable picture of your most dreamy customers in this 1 hour long, step-by-step hands on workshop. Whether you work in a business that serves other companies, one that serves the public, or for a nonprofit, a well-written Customer Persona will help you to attract the right people to your organization, focus + prioritize your marketing efforts. This is the tool you need in your toolbelt to help you connect and engage with the right audience and increase sales!

During this one-hour workshop presenter Kaycee J. McCoy of Create/Captivate Digital Marketing will guide participants through the following topics:

● Keys to Creating Relevant, Valuable Customer Personas

● Information to Include in Your Personas

● The 4 Steps in Creating Customer Personas

Attendees of the Customer Personas BizTools Workshop will receive 1 hour of expert instruction through the steps of creating 1 customer persona during the workshop. They will also benefit from an opportunity to network with other like-minded business professionals as well as receive a special offer to book a private, hour-long consult at 50% off the Create/Captivate Digital Marketing team’s standard hourly rate.

BizTools Workshops are sponsored by BizConnect Hampton Roads and presented by Kaycee J. McCoy of Create/Captivate Digital Marketing. Workshop Presenter Kaycee J. McCoy is the CEO & Creative Director of Create/Captivate Digital Marketing, a one stop shop for the marketing and branding needs of small businesses and nonprofits. With well over a decade in the marketing & branding industry, Kaycee and her team of creatives have worked with an array of businesses ranging from startups to well-established corporations across the globe.

$15 (BizConnect Members); $20 (non-members)

Duration: 1 Hour

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