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Common Issues Uncovered in Website Audits and How to Fix Them

Create Captivate Spring 2022

Website audits often uncover a range of issues that can impact a site’s performance and user experience. Here are some common problems and issues uncovered during a website audit and their solutions:

Slow Page Load Times

A significant deterrent for users, slow-loading pages can be caused by unoptimized images, excessive use of scripts, or server issues.
Solution: Compress images, minimize scripts, and consider upgrading hosting solutions.

Broken Links

These lead to 404 errors, harming user experience and SEO rankings.
Solution: Use tools to identify and fix or remove broken links.

Unoptimized Content

Content that isn’t optimized for keywords can result in lower search rankings.
Solution: Conduct keyword research and integrate relevant keywords naturally into the content.

Mobile Unresponsiveness

With a significant portion of users accessing sites via mobile, unresponsiveness can deter a large audience segment.
Solution: Adopt a mobile-first design approach and regularly test on different devices.

Security Vulnerabilities

Weak security can lead to data breaches and loss of user trust.
Solution: Ensure the website is HTTPS, regularly update plugins and software, and consider security plugins or services.

Addressing these common issues can significantly enhance a website’s performance, security, and user experience, leading to higher engagement and conversions.

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