Welcome to “Oh, Frac!”, where businesses unlock the potential of fractional expertise. Led by the dynamic leader at Create/Captivate, Kaycee J. McCoy, the mission of Oh, Frac! is to empower businesses with strategic marketing solutions that drive growth & innovation. Kaycee’s prowess in marketing offers businesses a unique, well-rounded solution.
Whether you’re a start-up seeking guidance or a small business in need of a marketing boost, Oh, Frac! provides the expertise you need in a way that fits your unique circumstances.
Meet the game-changer at Oh, Frac!
Kaycee J. McCoy
Kaycee J. McCoy, our founder and Fractional Chief Marketing Officer (CMO), is a seasoned marketing professional with an impressive 15 years of experience. As a Fractional CMO, she steps in to fill the strategic marketing gap in your organization, offering a breadth of knowledge that includes setting business objectives, conducting a competitor analysis, defining a target audience, documenting a marketing strategy, and analyzing data/metrics.
OKAY BUT…WHAT DOES “FRACTIONAL” MEAN?
Hiring a Fractional CMO offers businesses specialized expertise without the full-time commitment. It’s a cost-effective solution that provides access to top-tier marketing knowledge, tailored to fit unique business needs. For companies not yet ready for a full-time CMO or Director of Marketing, or those needing to bridge a gap, fractional professionals deliver strategic insights and actionable plans, all while offering flexibility that respects budgetary considerations. In essence, you gain the benefits of seasoned professionals fine-tuning your marketing endeavors but only pay for what you need.
The Oh, Frac! Six-Month Strategy Blueprint
Month 1: Immersion & Insight
Our journey begins with Kaycee stepping right into the heart of your operation. Over a 2-3 day span, she won’t just sit and observe; she will engage, inquire, and immerse herself into the pulse of your business. This deep dive gives her an unparalleled understanding of your present practices, allowing her to craft a strategy that’s not just effective but tailor-fitted to your unique ecosystem.
Months 2-3: Strategy in Action
Armed with insights, Kaycee will unveil a bespoke strategy tailored to align with your goals. But she won’t just hand it over and hope for the best. She will roll up her sleeves and stand by your organization, ensuring that the implementation is smooth, effective, and in tune with your business’s rhythm. Her hands-on approach during these crucial months ensures that every change, no matter how minute, aligns with the overarching vision.
Months 4-6: Mastery & Momentum
As the strategy gains traction, Kaycee’s role evolves. She transitions from a guide to an observer, consistently monitoring and providing feedback. This period isn’t just about letting the strategy run its course, but about empowering your team to take the reins, ensuring they’re confident and capable of propelling the strategy forward.