Topics of discussion will include (but not limited to):
- Branding vs. Marketing
- An Intro to Brand Identity
- The 10 Keys to a Captivating Brand
- File Types You Need from Your Designer
- Using Brand Books and Branding Guidelines
Who this workshop is ideal for:
Startups, established businesses wanting to shift into a different market or refresh their brand, restaurants, retail and e-commerce shops, service-based businesses, salons and spas, bloggers, and nonprofits.
Who this workshop is NOT ideal for:
Franchisees and MLMs
This virtual workshop is packed with visuals and examples! Grab your morning caffeinated beverage of choice, your notebook, and be ready to give your full focus in order to get the most out of it.
Basic workshop tickets are $15/person. Save with your workshop registration and get $25 off Create/Captivate’s Branding Guidelines 1-Sheet service! Select the “Branding Guideline Add On” when purchasing your ticket, upload the required information no later than March 18th and Cara A. will create a Branding Guidelines Document for your organization that will help keep your marketing consistent, memorable, and considerably easier to create! With the add on, this package (workshop + branding guidelines 1 sheet) is valued at $100 but for workshop attendees registered in advance, the total cost is only $65.